It’s not the industry that signs deals, it’s the buyer.
Understand the buyer, understand the sale. At Skaled, we believe that Sales needs to move away from looking at “industry trends” and go directly to buyers to see what’s turning the dial for them.
What are they buying? Why are they buying? How are they being sold to? And who are they buying from? We interviewed executives from up-and-coming, Fortune 1000, and Fortune 100 companies to unearth insights into these critical questions.
Sellers need a first-hand reference for who they’re selling to.
By identifying the important initiatives within people, processes, and technology, we can then find the best way our services and products deliver significant value to buyers.
Starting with the Sales and Marketing industries, we’ve identified the top priorities and frustrations for selling into Sales and Marketing teams right now. We call these buyer trends.