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We’ve identified the two things you need to change when building your new Back-to-Market Strategy
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A few questions this event brought up
- “What tools are you recommending for listening to prospect activity to measure which bucket they belong in (ready to buy, almost ready, not ready).”
- “Any insight around selling a commodity and standing out in a crowded space?”
- “What recommendations do you have to get Marketing to change and refocus their strategies when they don’t seem to understand that past practices aren’t working.”