The Focus of B2B Marketing Leaders in 2021/2022 - Martech & Customer Data
The landscape of B2B marketing is rapidly evolving to meet the growing demand for better engagement.
Constant digital disruption continually shifts how marketing teams are allocating resources and the methodologies for attracting new buyers and being more targeted, more data-oriented, and focus heavily on customer-centric strategies.
Meeting the modern buyer where they’re at in the buyer’s journey requires a deviation from methods of lead generation that worked just a couple of years ago and keeping a finger on the pulse of new technologies and new ways to gather intent.
For sellers in the business of selling to marketing leaders and teams, understanding the sway of marketing trends is paramount to setting your solutions apart from the competition and closing deals.