BENEFITS OF FRACTIONAL CROs
The Unsiloed Leadership You Need Right Now
Our Fractional RevOps Experts create end-to-end visibility within your organization to drive efficient and predictable revenue.
Fractional RevOps Experts could be right for your organization if you’re struggling with any of these areas:
- Misalignment Between Sales, Marketing, & Customer Success: Your organization is experiencing a disconnect between goals and activities in your Sales, Marketing, and Customer Success departments, causing inefficiencies, wasted efforts, conflicting messaging, and gaps in the customer experience.
- Inefficient Sales Processes & Technology Utilization: Your organization is struggling with a hodgepodge of systems and data that aren’t properly integrated. This has led to low data integrity, an overload of manual entry, reporting challenges, and loss of productivity.
- Difficulty Scaling Revenue Sustainably: Your organization is struggling with scaling revenue in a sustainable manner. You may be experiencing a plateau in growth, customer churn, or difficulty penetrating new markets or segments.
Book an exploratory call with us now to learn more about the benefits of Fractional RevOps Leadership and Support.
What Skaled’s Fractional RevOps Leaders Offer
Alignment Across Revenue Teams
We ensure that Sales, Marketing, and Customer Success teams operate on shared goals and activities. This alignment eliminates silos and optimizes the customer journey from the first touchpoint through retention and expansion.
- Define and implement shared goals and KPIs
- Establish cross-department communication protocols
- Create visibility across integrated campaigns to support the entire customer journey
- Align CS milestones with Sales & Marketing activities
Streamlined Sales Processes
We analyze and restructure your sales process to eliminate bottlenecks, automate repetitive tasks, and ensure the sales team’s efforts are spent on activities that generate revenue.
- Map and optimize the sales funnel for improved lead flow and conversion
- Automate non-core sales activities to increase focus on high-impact tasks
- Implement best practices tailored to your unique market position
- Train reps on efficient process execution
- Monitor and refine the sales process based on performance
Tech Stack Integration & Utilization
After an in-depth analysis of your existing tech stack, we’ll work to integrate disparate systems to ensure seamless data flow, accurate reporting and analytics, and streamlined operations.
- Conduct a tech stack audit to identify gaps and redundancies
- Optimize and integrate systems across departments
- Implement new technology as needed for enhanced reporting and activities
- Train teams on effective use of technology to ensure adoption
- Develop a roadmap for future tech stack enhancements to support scaling
Frequently Asked Questions
I’m still unsure if a Fractional RevOps Leader is right for my business. What are some reasons other companies have hired Skaled?
Aside from the three top reasons we mentioned companies need RevOps support, the main reason companies might hire fractional support and experts like Skaled is we’re the leadership you need right now. It’s rare to find a revenue leader that has grown revenue from $1 to $10 million, $10 million to $20 million, $20 to $100 million, etc. Each stage has its own set of challenges and requires different skills and leadership. With Skaled, you’re able to hire the RevOps leader who fits your needs now and has worked with a dozen companies like yours.
Another top reason, of course, is budget flexibility. Fractional leadership and support allow you to hire expertise at a fraction of the cost, often allowing for investment in other growth areas such as sales enablement tools, marketing, and product development.
For more information, check out 5 Reasons to Bring in Fractional Revenue Leadership.
Does Skaled only offer RevOps support in a Fractional Leader capacity? What if we’re looking for limited support?
We offer many types of Revenue Operations support depending on your needs. Many companies we work with, for instance, work with our RevOps Admins certified in Salesforce and Hubspot to support their technology and lead flow challenges.
Set up a call with us to discuss your specific needs.
What if I already have a RevOps leader or team?
Just let us know what you’re thinking and why your leader or team may need support.
If you already have a RevOps leader, but their plate is stacked, we can partner with them as hands-on team management support or tech stack support (RevOps Manager or Admin).
If you have a small or dedicated RevOps team but don’t have CRO-level leadership, that’s our bread and butter, and we can absolutely work with your current team to meet your goals.