

The Best & Worst of MEDDIC Deployment: When it Fails and When it Sells
A discussion on where sales is going and how methodologies still play an important role.
The relevance of MEDDIC and MEDDIC-adapted frameworks in modern sales is under serious debate.
Despite being a product of the late-1990s/early-2000s, MEDDIC and MEDDIC-adapted methodologies still stand as the North Star for sales qualification across B2B companies.
However, some believe the Champion-focused approach clashes with today’s buying process in which B2B deals involve a roundtable of decision makers and a committee of economic buyers.
The question becomes: Does MEDDIC and its descendents have a place in today’s sales process? Is there a middle ground? It’s time to find out.
Join Jake Dunlap, CEO of Skaled, and Andy Whyte, Founder of MEDDICC™, Ltd., for a discussion on where sales is going and if MEDDIC-based methodologies are along for the ride.
Whether your sales team loves or hates MEDDIC-backed frameworks, these insights might change your perspective.