Keeping Executives Engaged in a Zoom World [Webinar Recap + Recording]

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You are competing for valuable time. 

When you finally get a potential client’s attention in the age of Zoom calls, you have to make the most of it. 

The one crucial question we answer during this webinar is how to get executives excited and how to keep them engaged during a virtual sales process… Ok, that’s two questions.

Decision-makers are on email. They’re on the phone. They have a billion meetings. And you are just one more.

So, how do you capture their attention and keep it? We give you our seven secrets in our latest webinar, “Keeping Executives Engaged in a Zoom World.”

We know executive decision-makers often juggle multiple priorities and are being pulled in several directions. As salespeople, we are just one more to-do item on their never-ending list. We want to maximize our short-time with them by engaging them, keeping them interested, and solving their problems.  

If you’re an inside seller struggling to set meetings with executives and keep them interested, or a previous field representative struggling to adapt to digital sales, this is the webinar that is going to set your 2021 up for success. 

A few things we cover:

• Give information freely with no ask
• What your buyers are begging for during zoom meetings in this digital age
  • Guest appearance by the Zoom King, Red Russack!
• How to keep momentum throughout the meeting and after

Seven different strategies to get more executive meetings in a completely digital sales process

Stay Focused

Let’s be real- staying focused when you are scheduled for back-to-back Zoom meetings, day after day, can be a challenge. We need to approach sales in a digital world just as we would if we earned face-to-face meetings. We need to show up prepared, we need to remain present throughout (hide the phones, close the email window, and turn off notifications), and we need to focus.  The good news- this is 100% within your control and will help you get more executive meetings.

Give Information Freely, With No Ask

Let’s be real. Staying focused when you are scheduled for back-to-back Zoom meetings, day after day, can be a challenge. 

We need to approach sales in a digital world just as we would if we earned face-to-face meetings. We need to show up prepared, we need to remain present throughout (hide the phones, close the email window, and turn off notifications), and we need to focus. The good news – this is 100% within your control and will help you keep execs engaged when you get those executive meetings.

Pre-Meeting Engagement

This section is all about how to ensure you are optimizing Zoom meetings for clients, from calendar links with invites to sending materials in advance. 

Keep People Engaged During Meetings

You want to ensure your potential client is engaged, so you’ll want to encourage people to turn their cameras on and will want to monitor the mute button (watch the recording for a tip on when you should mute yourself). 

Additionally, in the webinar, you will learn more about your “Zoom Personality” and how to adjust it based on the audience.

There is also a gem in this section about giving most people back their time but keeping one person on afterward.

Post-Meeting Engagement & Connections

Let’s say it together, “LINKEDIN!” After your virtual sales meeting, connect and engage on LinkedIn. 

We’ll also touch on creating momentum by understanding the key players and laying out a roadmap of what’s to come. Implementing post-meeting engagement strategies will ultimately help you get that second executive meeting. 

Related Content: Using LinkedIn Touchpoints to Increase Sales Performance

Multi-Thread & Create Other Contacts

Multi-threading occurs when several people are involved in the purchasing decision at one company, and the salesperson needs to understand how to leverage interactions among the group. 

From context to pitches, the webinar will shine a light on approaching these complex buyer relationships and getting more executive meetings. 

We didn’t spend a ton of time on this section, so make sure to download the deck as well!

Keeping Engaged & Building Relationships

Once your Zoom call is over, and your initial follow-ups are completed, there is still work to do. Salespeople are in the relationship-building industry, and maintaining an active and engaged presence among buyers is crucial to close deals. From being a valuable resource to removing barriers, the webinar will wrap up with four keys to success in 2021.

Recap

“Keeping Executives Engaged in a Zoom World” will help you understand what your buyers are begging for during Zoom meetings in the digital age. 

Jake and our surprise guest speaker will go more in-depth on these seven strategies to get more executives meetings and keeping the momentum throughout a completely digital process. 

In addition to watching the webinar, check out the slide deck here!

Interested in additional tactics to get more executive meetings? Contact Skaled to learn how Skaled can support sales strategies within your organization.