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Generative AI for Sales | 45-Minute Course

12 December 2023

Jake Dunlap

Generative AI tools like ChatGPT have put sales teams on their toes this year. The ChatGPT wave started in November 2022, and by August 2023, 71% of sales professionals were using ChatGPT or another generative AI tool for sales. 30% were using it daily.

At that point, leadership needed to figure out how to systematize ChatGPT for sales and utilize it outside of just basic research and messaging to unlock its full potential.

By partnering with LinkedIn, I created a course on four essential use cases of generative AI for sales with some of Skaled’s best prompts to get you started in 45 minutes.

The gains of generative AI tools like ChatGPT on productivity and revenue are constantly evolving as we test new prompts and strategies daily. But if you’re just starting and want to implement strategies fast, this is the generative AI course for sales you want to take.

In this article, I’ll share and overview and some of the sections, so make sure to head on over to LinkedIn for the full course.

What I’ll cover:

    • Prompt Strategies for Pipeline Generation
    • Prompt Strategies for Closing More Deals
    • Prompt Strategies for Growing Customer Relationships
    • Prompt Strategies for Sales Training

 

Transform your sales process with ChatGPT from Increase Sales with ChatGPT by Jake Dunlap

 

Prompt Strategies for Pipeline Generation

In this course, I start with generative AI prompts for pipeline generation – a topic that is always on the mind of every salesperson and leader.

When it comes to preparation and research for top of the funnel, ChatGPT can provide new reps (or reps going after new types of buyers) with company and industry knowledge to get up to speed quickly. They can then use that research to draft customized outreach for specific personas and verticals. 

We know value-driven and customized messaging is the only way to book meetings, and ChatGPT helps reps finally do it at scale.

What I’ll cover:

    • Tactics for top of funnel with ChatGPT
    • Prepare for meetings with ChatGPT
    • Boost Sales Messaging with ChatGPT

 

Boost sales messaging with ChatGPT from Increase Sales with ChatGPT by Jake Dunlap

 

Prompt Strategies for Closing More Deals

In this section, I get into how generative AI tools can help in the sales process after you book the first meeting. In complex deal navigation, it can highlight potential challenges and strategies to mitigate them before they happen. It can help with solution alignment by analyzing customer objections and providing tailored solutions, as well as reframe product capabilities to address concerns.

Keeping momentum in a deal with follow-up and re-engagement is important so deals don’t stall. This is one of my favorite use cases for generative AI for sales that most teams haven’t even tried. 

What I’ll cover:

    • Close more deals with ChatGPT
    • Navigate complex deals with ChatGPT
    • Solution alignment with ChatGPT
    • Follow up and re-engage with customers with ChatGPT

 

Navigate complex deals with ChatGPT from Increase Sales with ChatGPT by Jake Dunlap

 

Prompt Strategies for Growing Customer Relationships

In this section, I give examples of how to use generative AI to grow and strengthen relationships with current customers. Some of the best examples of this are using ChatGPT to digest account history and relationships to prep for meetings and create customer profiles summarizing key details for new customers.

To foster relationships continuously, you can use ChatGPT to suggest timely touchpoints to nurture customers, draft relevant content recommendations customers may appreciate, and build custom account growth strategies.

What I’ll cover:

    • Increase customer engagement with ChatGPT
    • Onboarding and customer kickoffs with ChatGPT
    • Establish relationships faster with ChatGPT

 

Onboarding and customer kickoffs with ChatGPT from Increase Sales with ChatGPT by Jake Dunlap

 

Prompt Strategies for Sales Training

Sales leaders are going to love using generative AI to build sales skills and talent. Increasing team productivity is critical with more and more sales teams being asked to do more with less. This is achieved with advanced onboarding and training. 

ChatGPT can revolutionize your onboarding programs and training content to get new hires up to speed in half the time. 

As a coaching tool, it can help identify skill gaps and recommend development plans and resources per rep. Imagine being able to create personalized training prompts for reps on where they struggle most.

What I’ll cover:

    • Onboard new employees with ChatGPT
    • Upskill your team with ChatGPT

 

Upskill your team with ChatGPT from Increase Sales with ChatGPT by Jake Dunlap

 

The Future of Sales is Human + AI

Sales professionals powered by AI is the future of sales. 

ChatGPT is not another automation tool, and the sales organizations struggling to adopt generative AI are the ones trying to fit it in that box.

Hopefully, throughout this course, I’ve opened up your mindset and given you ideas for more prompts and strategies you can try outside of the examples I covered.

 

If you’re looking for more prompts and more training, check out these resources:

 

    • AI Sales Prompt Pro: A prompt library essential for every SDR and AE in sales. We include over 75 of our battle-tested prompts – that we add to each week – as well as additional resources. Learn more.
    • AI Sales Accelerator: Workshops for every level in sales and leadership held on the 2nd Tuesday of every month. Book more meetings, conquer objections, personalize interactions, and stay updated on industry trends. Learn More.

 

You can also book time with Skaled below to discuss building custom GPTs and prompts into your sales process and get help training and rolling it out across teams.