the modern outbound playbook
Best Plays & Practices of 2022
The outbound playbook with plays built around adding value in every step.
B2B cold outbound is getting harder and harder as teams struggle to change their methods and understand current buyers.
We’ve run three polls since Q4 2021 consistently showing that roughly 80% of teams aren’t hitting their targets for qualified meetings from outbound.
Why?…
The most common gap we see in organizations, that also has one of the largest impacts, is not having a buyer-first approach.The amount of customization and creativity and testing teams include in their outbound plays and strategy has a direct effect on success.
This edition of the Modern Outbound Playbook includes seven new plays to fill your pipeline, but they will only be effective if outbound strategies evolve in a big way. We discuss personalization (with examples), buyer research, metrics that align with outbound best practices (this one’s for you sales leaders), and of course, up-and-coming trends we saw in 2022.
Download the playbook to learn how to add value in every step.
What is buyer-first outbound? What does it look like in practice? And how can you do it?
Before we dive into the plays and channel best practices we start with the core of this approach: knowing your buyer and messaging.
We discuss buyer personas, because they are important, but also how to conduct your own research so you can customize your outbound accordingly.
Two important takeaways in this section are
The difference between personalization and true customization
How to take your research from a C- to an A+ in five minutes
How much time do you spend customizing your outreach?
What steps actually convert in your outbound?
