The Four Most Influential Content Pieces on Millennial B2B Buyers
Lyuba Golovina
Below are our five favorite blogs on interacting with the millennial buyer.
5 Need-To-Know Characteristics of the New Millennial Buyer
“A major factor in the growing gap between buyer and seller is the rise of Millennials into decision-making roles. There are more than 11 million Millennial global decision makers on LinkedIn alone.
Mobile technology, increased information, more market transparency, and data analytics are some of the elements shaping how Millennials make buying decisions for their organizations.
Sellers must adapt to the following shifts in order to win the attention, business, and loyalty of Millennial buyers.”
Understanding The Research On Millennial Shopping Behaviors
“Most of us can agree on the traditional hallmarks of adulthood, which include things like marriage, home ownership, financial independence and starting a career and a family. For generations, these concepts have helped to define the state of being “grown up.” But are younger generations making a departure from this construct?”
How to Sell to Millennial B2B Buyers
“B2B sellers entered uncharted territory in 2021.
Not only are we facing an unpredictable post-pandemic economy. The fundamentals of B2B buying and selling have drastically changed.
We explored several of those critical changes in the 2021 B2B Buying Disconnect. Start there for an overview of what B2B sellers should expect this year. But there’s one shift that warrants a deeper dive: the rise of millennial B2B buyers.”
Millennial B2B Buyers Come Of Age
“Update your sales approach to succeed with the heads-down generation.”
Check out our own Weekly Recap on Millennial Buyers here.
