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The Ultimate Guide to Inbound Lead Follow-Up & Conversion
The Ultimate Guide to Inbound Follow-Up & Conversion doesn’t just give you the top 20 inbound lead follow-up stats to know in 2020 – although, there are a ton of helpful facts and stats sprinkled in.
This guide was designed to be your end-to-end playbook for setting up and optimizing a high-converting inbound sales engine.
- We start with tips on how to align Marketing and Sales for a smoother buyer experience.
- We cover how to build your follow-up process from crafting a strategy to what to say.
- We include some top tech that will help your engine run faster and more efficiently.
… and that’s just scratching the surface.
Book more meetings & get buyers excited to meet you
There are a few astounding stats about inbound lead follow-up that businesses still ignore
10x
Taking longer than 5 minutes to follow-up decreases contact rate 10x
35-50%
35-50% of sales go to the vendor who responds first
28%
SDRs who use a triple touch approach have a 28% higher SQL conversion rate than SDRs who just use phone and email
27% believe their Marketing and Sales teams still aren’t aligned on when a lead generated by Marketing should be followed up with by Sales.
Communication was the top frustration in the Sales to Marketing handoff.
Only 11% of organizations follow-up on marketing qualified leads within 5 minutes. The most popular response was pithing 24 hours at 37%.
A look at the typical inbound lead journey
As Sales and Marketing professionals, we know there are multiple moving parts to the simple inbound lead journey laid out below – making a B2B buyer’s overall path to purchase very complex. This guide will help your organization put an effective and repeatable process behind this complex journey to provide your buyers a more enjoyable buying experience.
It’s not a bandwidth issue – it’s a process issue.
Sell more with this Ultimate Guide to Inbound Sales Follow-Up and Conversion.
Download now