The Ultimate Guide to Inbound Lead Follow-Up & Conversion

Taking longer than 5 minutes to follow-up decreases contact rate 10x

THERE ARE A FEW ASTOUNDING STATS ABOUT INBOUND LEAD FOLLOW-UP THAT BUSINESS STILL IGNORE.

35-50% of sales go to the vendor who responds first

SDRs who use a triple touch approach have a 28% higher SQL conversion rate than SDRs who just use phone and email

10x

35-50%

28%

The Ultimate Guide to Inbound Follow-Up & Conversion doesn’t just give you the top 20 inbound lead follow-up stats to know in 2020 - although, there are a ton of helpful facts and stats sprinkled in.


This guide was designed to be your end-to-end playbook for setting up and optimizing a high-converting inbound sales engine.


  • We start with tips on how to align Marketing and Sales for a smoother buyer experience. 
  • We cover how to build your follow-up process from crafting a strategy to what to say. 
  • We include some top tech that will help your engine run faster and more efficiently. 


... and that's just scratching the surface.

IN A NUTSHELL...

EBOOK

GRAPHIC

The Ultimate Guide to inform your inbound sales follow-up engine.

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A Look at the Typical Inbound Lead Journey

As Sales and Marketing professionals, we know there are multiple moving parts to the simple inbound lead journey laid out below - making a B2B buyer's overall path to purchase very complex. This guide will help your organization put an effective and repeatable process behind this complex journey to provide your buyers a more enjoyable buying experience.

Lead Journey

It’s not a bandwidth issue - it’s a process issue. Sell more with this Ultimate Guide to Inbound Sales Follow-Up and Conversion.

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