The Skaled Approach

Strategy without execution is a waste and execution without strategy is inefficient.

Operational Alignment

We help you stay ahead of the technology curve and supports the implementation of your tech stack.

  • Training and Onboarding
  • Sales Technology Analysis & Stack Design
  • CRM Selection & Optimization
  • Sales Reporting and Analytics
  • Implementation of Skaled Certified Technology Partners

PT Sales and Sales Support Leadership

We help organizations by staffing an Interim Sales Leader. 

  • Interim VP/Director of Sales, Sales Development, Account Management and Sales Operations
  • Hiring Support

Outbound/Inbound Analysis, Planning, & Optimization

We help organizations strengthen their lead generation sales strategy and identify areas of opportunity to better align their people, processes, and technology.

  • Competitive Landscape
  • Positioning
  • Demand Generation Strategy – Inbound and Outbound
  • ABM Services

Buyer Experience & Sales Process Optimization

We help organizations strengthen their holistic sales strategy and underlying process, gathering insights into your buyer’s preferred journey and creating internal alignment for a better buyer experience.

  • Buyer Journey Mapping & Alignment
  • Sales Process Analysis & Optimization
  • Sales Development Process Analysis & Optimization
  • Account Growth Process Analysis & Optimization

Sales Content Strategy & Development

These are some assets that we create to support the sales team and sales strategy. 

  • Sales Playbooks
  • ICP/Buyer Personas and Battle Cards 
  • Proposal Decks
  • Sales One-Pagers
  • Email Sequences

Sales Operations Excellence

We help organizations effectively design their sales team to support their revenue and growth goals. 

  • Sales Team Analysis & Recommendation
  • Sales Territory Alignment
  • Compensation, KPIs & Incentives
  • Competency Development & Implementation

Digital Presence Strategic Planning and Optimization

Turn prospects into buyers through consistent messaging and connected storytelling. Our digital presence team takes a buyer-centric, goal-focused approach to designing an intentional content strategy to develop and engage your audience. 

  • Goal Definition
  • Channel Definition/Distribution Boundaries
  • Content Strategy & Roadmap
  • Social Listening (monitoring)
  • Audience Identification 
  • Reporting, Analytics and Recommendations

Content Development

Selecting the right content type and mix to attract, engage, and sell to your audience is only half the battle. Our team of digital experts takes a cohesive approach to content development, from repurposing existing content to developing new content across text, video and imagery to support each stage of the buying process.

  • Social Posts
  • Blog Articles
  • Videos
  • Audiograms
  • Visual content; photos, graphics and quotes.

Content Delivery and Activation

If your content isn’t being seen by the right audience, you’re wasting time and resources. Our digital presence team knows that proper content activation and management is the balance between art and science. We ensure content is published across the right channels, optimized for relevant keywords and posted at a cadence that engages with the targeted audience. 

  • Channel Strategy & Content Planning
  • Scheduling
  • Publishing
  • Content Optimization 

Audience Development and Engagement

Having the right audience view your content is step one of audience building. What’s even more effective is having that same audience turn into an engaged community through social connectivity. We leverage your expertise through value-driven content and build upon your viewers to dive deeper and create trusted relationships with potential buyers. This lays the groundwork to build longer and deeper customer relationships.

  • Buyer personas, mapping, and 1-on-1 targeting
  • Community building
  • Connection strategy 
  • Audience engagement
  • Cross-pollination
  • Community Engagement (interacting with audiences)

Modern Sales Strategy + Intentional Digital Presence + Quality Execution = a proven approach that delivers a world class solution to drive results.

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What makes Skaled different.

We believe that strategy without execution is a waste and execution without strategy is inefficient. Our practitioner-led consultants serve as a team extension to align people, process, and technology.

People

  • Assess and put the right people in the right roles for team and company success
  • Build a world-class sales team with enhanced hiring and on-boarding processes
  • Create smart compensation plans and determine the right KPI metrics
  • Find, identify and grow front line salespeople and leaders

Process

  • Overhaul your sales process to shorten your sales cycle and close more deals
  • Build out a reliable and repeatable outbound engine
  • Transform account management into your sales organization’s competitive advantage
  • Identify and build an internal sales process aligned with the buyer’s journey

Technology

  • Tackle and solve people and process challenges with cutting edge technology
  • Create efficient workflows to close more deals
  • Empower your sales team with the right tools for your business
  • Integrate the optimal sales tech stack to drive real results

Accelerate sales impact and achieve measurable and sustainable results.

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