Innovating Appify’s Sales Strategy with Outreach.io

After carving out their place in the software market, Appify began rerouting their sales operations to align with the level of growth they were facing. To capitalize on outbound activities, Appify partnered with Skaled to accelerate their Outreach.io implementation and redefine their approach to sales & customer engagement.

Prior to the engagement, Appify’s rigid infrastructure made accessing critical client touchpoints tedious for salespeople and limited prospecting bandwidth. After identifying Outreach.io as the ideal tool for connecting resources and structuring outbound motions, Skaled was approached as the expert to integrate Outreach.io and onboard Appify’s team using best practices.