How Skaled Helped Brandwatch Improve AE Outbound Performance & Pipeline Generation by 15%

In today’s competitive B2B landscape, many sales teams struggle to consistently generate pipeline through outbound efforts, putting growth goals at risk. For Brandwatch, account executives were struggling to self-source enough opportunities to meet their pipeline goals.

The lack of a unified outbound strategy led to inconsistent performance across teams and an overreliance on marketing-sourced leads. To solve this, Brandwatch partnered with Skaled to implement a scalable outbound framework, train their AEs on modern prospecting techniques, and align leadership around clear expectations for pipeline generation.