It’s been 10 weeks since Recap #100! So much has happened since June. Even though we’re still powering through this pandemic, business is continuing to thrive at Skaled. This week Jake answers some questions on why older generations are hesitant about social selling, and how that term is ruining the modern LinkedIn strategy.
Watch The Recap:
Jake’s Take | The Term ‘Social-Selling’ is Ruining the Modern LinkedIn Strategy.
If you follow us or have even been on LinkedIn for a while, you’ve probably heard the term ‘social selling.’ Well, Jake thinks it’s ruining LinkedIn.
Connecting with someone to immediately DM them won’t help you sell at all. People don’t want to be bombarded with messages pushing a product on them every time they accept a connection request. If this happens repeatedly, it will drive users away from LinkedIn.
Don’t rush the process! Patience will pay off.
In The News
After a record-breaking quarter, Salesforce lays off nearly 1,000 of its employees worldwide. In their second quarter, Salesforce reported earning $5.15 billion. They claim the layoffs are meant to “reallocate resources” in order to maintain growth in the company.
Fortune 500 reported the layoffs will affect almost every business unit, “and that they are part of a plan to help the company push into newer areas of business, including security, infrastructure, and the public sector.”
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Black Lives Matter (Even When It’s Not Trending)
Jake took a few minutes during this Recap to discuss what happened to Jacob Blake in Kenosha, Wisconsin on August 23. If you want more information, check out The Wall Street Journal’s article covering the shooting.
LinkedIn appears barren of posts about Black Lives Matter. Don’t let the message die. Skaled will continue to support the movement as long as racism exists. Jake illustrates in the comments of this post what we are doing to ensure equality in our company.
(Social) Selling Out!
We’re OUT. Join us next Friday for another Recap on LinkedIn Live. On Monday we’ll be doing Jake & Friends with Megan Bowen of Refine Labs, so be sure you check that out on LinkedIn at 11am Central, 12pm Eastern!