The Recap with CEO Jake Dunlap #101 – The New Normal

the new normal

This week Jake went live on LinkedIn once again to do Recap 101! We’re considering making all of the recaps live from now on. Just like everyone, our team is adapting to the new normal.

On Wednesday, we did episode two of our 2020 Part 2, Back-To-Market Strategy Series: How Will Marketing, Sales, and Talent Scale in 2020 – The New Normal.

This year has been like none other, and everyone is trying to predict their next move. Things will never be the same as they were before this pandemic, and we’re looking to see how to keep up with changing times. 


Watch this week’s The Recap with CEO Jake Dunlap:


Jake’s Take | Normalcy

Jake lays it out this week on normalcy. There is no return to normal – it’s all about the future. There needs to be a new way of doing things.

Outbound needs to change. It can’t just be activity-based anymore – we have to stop with strictly calls and emails. Utilize LinkedIn! Modern outbound is going to be a mix of these things. Now the time to be looking at how often you’re changing things up. There is no “one size fits all” method to sales, you’re going to have to constantly adapt. 

Related Content: Using LinkedIn Touchpoints to Increase Sales Performance

Using LinkedIn as an Additional Touchpoint X5


Shockwave | On Leadership

As a leader, your job isn’t to tell people what to do. Instead, you should be providing your employees with guard rails, endpoint goals, accountability milestones, and then watch them succeed. 

Oftentimes, we push people to do the things we want them to do. However, this is not an effective method to get tasks completed. When you push people, they push back. Next time, try removing obstacles your employees might be facing and give them guidance on how to reach their goals. 

What’s Your Normal?

How did you view normal before this virus hit? How do you view it now? The reality of our world is things will constantly be changing. Now that we’ve lived through a global pandemic our world is going to become a completely different place. Use this time to examine how you’ve perceived normalcy throughout your life, and how you’re going to learn to adapt. 


How Skaled is Helping Companies Look to the Future

At Skaled, we’re shaping the future of modern sales – whether it’s during stable or trying times. We help organizations see a path forward and continue to generate new business by integrating our team as a part of yours to deliver on-demand leadership, operational support, outbound optimization, and repeatable sales processes.

Look to the future, contact Skaled.


Achieve double and triple client acquisition rates with demand generation and growth hacking.

Get Free Assessment See Resources