The Recap with CEO Jake Dunlap #94 | Humanizing Sales

humanizing sales

Many salespeople forget the importance of getting to know their buyer. One of the best skills a salesperson, sales leader, or a person in marketing can have is humanizing the sales and buyer connection.

Understanding the customer’s needs, expectations, and situations will take sales further and help you succeed.

Watch this week’s Recap with CEO Jake Dunlap:

Humanizing Sales: Jake shares his personal mission statement this week

“Be happy, patient, and help others achieve their potential along the way. I use my energy, passion, and skills to provide inspiration to others and make an impact on the world.”

Before you’re a salesperson, you’re a human. It can be easy to get lost in your work and forget where your passions lie. This weekend make an effort to reflect on where you are in your life and how you also would like to impact the world.


The Time is Now! Rebuilding your Modern Outbound Sequence

Jake had the opportunity to talk about the evolution of sales with a variety of people this week at Unleashed’s virtual event. From students to recent graduates and sales veterans, Jake had the opportunity to hear their experiences and notice the nuances of what great sales really is. It takes many different parts to create a whole story and that’s what Jake was able to accomplish at Unleash’s virtual event.

Replay available for a limited time!



Jake answered one of his favorite questions this week-

“What are some of the tactics you employ during discovery to help the prospect truly open up about their biggest pains and associative initiatives?”

The answer is all about humanization. Stiff and formal meetings make for uncomfortable conversations. Watch this week’s recap for more information on how to humanize the way you ask questions.

This has been an exciting week for Jake and the team. We are looking forward to what the future brings us. Comment your thoughts and outlooks for next week on this episode of The Recap with CEO Jake Dunlap.


Humanizing Your Sales Team is What We Do at Skaled

Want to get to know your buyer better and bring the human back to your sales process?

Contact the Skaled team, tell us your challenges, where you’ve seen success, and where you haven’t.

Sales, human sales, is what we do.

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