What should I post on LinkedIn? 99 Ideas.

What should I post on LinkedIn

The biggest challenge sales reps and executives alike have when it comes to their LinkedIn strategy is posting valuable content regularly. Coming up with content ideas can be a challenge, especially in the beginning if it’s not a muscle you flex often. Or maybe you’ve been posting for a while but need fresh ideas or you’re looking for better engagement.

With these 99 incredible content ideas we’ve put together, that’s enough to cover one post a day on LinkedIn for the next 3 months!

In this article we’ll share:

  • Things you should and should not post on LinkedIn
  • What company pages should post on LinkedIn
  • 99 content ideas to post on LinkedIn
  • The best times and days to post on LinkedIn
  • Some extra resources on what to post on LinkedIn

 

What to Post on LinkedIn in Simple Terms

Before you start writing and posting, let’s quickly go over some general rules of what you should post on LinkedIn. We’re covering a lot of content with variations on similar themes, so it’s important to put them all into perspective.

If you’re looking for tips on how to actually write the perfect post that ALSO gets seen, first check out this article on writing a LinkedIn post (pay particular attention to the section that covers something called the LinkedIn Algorithm)

 

What You Should Post on LinkedIn

  • Advice and commentary that exemplifies your knowledge of your industry.
  • Posts that show your human side or provides insight into how you operate and what guides your actions.
  • Ideas that connect with your target audience, whether it’s related to work or related to life in general.
  • Special occasions that allow your audience to celebrate a success or transition to something new and better with you.
  • Highlights of lessons learned and are also informative to your audience.

This sounds like you can post almost anything on LinkedIn. So what should you actually avoid when posting?

 

What You Should Not Post on LinkedIn

  • Don’t be spammy: Everything mentioned above was about providing value to your audience. So any post that is clearly written to get something rather than give back, your followers will notice and not engage.
  • Don’t post links: Of all our 99 post ideas, not one includes sharing a link. Always put the link in the comments of your posts to keep your followers on your page and your content high on LinkedIn’s activity feed.
  • Don’t be overly promotional: We did mention in several of our post ideas that repurposing and highlighting company content and material is a good place to go for content. But always put it in your own words. Don’t simply regurgitate your company’s language. It turns off your audience.

Now many of you may be wondering, particularly in Marketing, that these content ideas are great for individuals. What content should you post for the company page? Here are a few guidelines on that.

 

What You Should Post on a LinkedIn Company Page

  • In short, the same principles for what to post on LinkedIn as an individual also applies to company pages. Always create a variety of content that provides values for your followers.
  • And when it comes to voice, while you may not be able to capture the authenticity of an individual person on the platform to maintain a professional profile, don’t be afraid to be creative and open, regardless of the industry.
  • However, the main thing to be aware of is that a company page will rarely, if ever, get the same level of engagement on posts that individuals will due to LinkedIn’s algorithm.
  • If you’re in charge of your organization’s LinkedIn page, consider motivating your company’s teams to be active on the platform as individuals, as their content will dramatically elevate the company’s profile as a whole, not to mention give you great ideas for posts to share on the company page.

Ok, now that we’ve laid the foundation, let’s get to the moment you’ve been waiting for – 99 LinkedIn post ideas!

 

99 LinkedIn Post Ideas

1. Offer some motivation.

Whether you’re offering a pickup to your audience at the beginning, middle or end of the week, motivate your audience from time to time with bits of wisdom you’ve gleaned over your career.

2. Shout out a successful project.

When you do good work, let your audience know! It’s a great way to get feedback and showcase your expertise in completing projects and doing them well.

3. Share insights from previous jobs/industries.

Did your time working as a part-time waiter or teaching English abroad prepare you for aspects of your current role or provide insights that you carried over into your current industry? Share it!

4. Start a content series.

Setting the schedule certainly helps you with consistency in posting content. And one way to do that is set a calendar where a certain type of content comes up at a regular time on a specific day. Think something like a weekend roundup.

Start a content series

5. Repurpose company material.

If you’re ever struggling for ideas for a post, the marketing material your company has no doubt spent time and effort to produce is well of information that you can break down for content.

6. Share job opportunities at your company.

With so many people now out of work, sharing job opportunities that arise in your own company or elsewhere builds a lot of goodwill within your audience.

7. Predict the future.

Everyone wants to know what to expect before it happens, so sharing what you think and why will show your knowledge and confidence.

8. Answer a common client question.

Chances are someone else has the same question, so why not give them an answer based on your prior experience with a client.

9. Answer a common audience question.

Similar to answering a client question, providing answers to questions your audience generally has easily highlights your expertise.

10. Create a top 10 list.

It’s a bit of a cliche at this point, but a list of 10 unique insights on any number of topics is a quick way to grab attention.

11. Create or share an infographic.

If you find an interesting graphic, share it and say why it caught your eyes. Or if you have design skills, showcase them with something from your portfolio.

12. Share the story of how you got to where you are.

Life’s a journey, so share the steps of how you got to where you are and how it informs you and your work today. Many in your audience might have shared experiences.

Share the story of how you got to where you are

13. Welcome new users.

There’s a lot of people on LinkedIn and more joining and becoming active every day. Why not welcome them and show them why it’s a great platform to be on.

14. Spotlight how a customer uses your product/service.

You don’t have to be corporate, but if you really explain how your product or service can help your ideal client, that will reach your audience much more effectively.

15. Show what happens if you DON’T make a move.

Inaction has costs, so share the wisdom of an experience, either first or second hand, that explains why doing nothing at an important juncture has consequences.

16. Explain a common misconception in your industry.

It may be obvious, but revealing a misconception that you and your audience are all familiar with is a great way to connect. It could also be informative to anyone in your audience who might not have noticed it.

17. Share your process.

You don’t have to give away everything, but sharing parts of your process shows your generosity with your peers in your industry.

18. Do a roundup of your tech stack.

We all use a variety (and at times overwhelming amount) of technology to do our jobs. Sharing your thoughts on which tools work or don’t work and why would be highly useful to others who are using them or looking to find the best.

Do a roundup of your tech stack

19. Crowdsource your post.

Sometimes you find posts from your peers that are really great. Rather than just sharing them, reiterate their thoughts while providing your own take on them in your own words, and tag them to get a dialogue going.

20. Re-post.

That’s right. If you wait a few weeks and have a post that performed really well (or didn’t but you want to give it another chance), resharing an old post is a viable option, as long as you’re posting regularly.

21. Share the history of your company or brand.

Describe your organization in your own words so your audience can better see how it actually operates and why it’s worthwhile to be connected.

22. Share an insight from the last book you read.

If you are a voracious reader and have quotes and passages that speak to you and you’d love to share with your audience, do so.

23. Share an insight from your favorite podcast.

If you’ve got a podcast with industry insights that you listen to regularly, share your thoughts on it and tag the host to connect with their audience.

24. Record a selfie video.

If you’re comfortable on video, even the most basic camera on your phone can produce a great snapshot of you and your thoughts that the LinkedIn algorithm will love.

25. Comment on industry news.

Your peers see the same news that impacts your industry, but you have unique insights that your audience can’t get anywhere else and would love to know.

26. Advise your audience on what they need to START doing.

If there are things you notice that your audience should start doing in their career or work routine, let them know, they may not be aware of it.

27. Advise your audience on what they need to STOP doing.

And if there are things you notice that your audience should stop doing in their career or work routine, let them know, too. They definitely should be aware of it.

28. Share a meme.

Sometimes levity is a welcome and much-needed break from serious work. Finding or creating a meme that’s relevant to your industry is a great way to connect with your audience and have some fun.

Share a meme

29. Share a recent challenge.

We all face challenges, whether we’re employees or company leaders. Share what they are, and most importantly, how you overcame them.

30. Share a recent win.

Or if you’ve had a major success in your role, share that as well. And if you have tips and tricks in your process that got you over the finish line, your audience would be keen to learn them.

31. Post a fill-in-the-blank.

Let your audience inform you every once in a while by creating content that asks them to fill in their thoughts on a topic.

32. Share relevant industry data.

We all look at data relevant to our work. How you analyze and interpret it is unique to you. So share that interpretation with your audience to provide them that special insight.

Share relevant industry data

33. Post some Pros/Cons.

Everything, from products to tools to services, has strengths and weaknesses. Exposing them in a clear and concise manner would be highly beneficial to your audience.

34. Share what inspires you.

A memory, an event, a person, whatever it is, tell people what makes you tick and why.

35. Call out a specific audience.

If you’re trying to break into a new group of people in a relevant industry, especially if it’s your target audience, take some time to research them, and create posts that speak directly to them.

36. Call out a specific situation.

If certain scenarios come up frequently in your industry, call attention to them for your audience and tell them what they can expect.

37. Share a throwback.

Provide a bit of background and history of past successes or lessons learned. It provides more context of who you are and why you should be followed.

38. Go Live.

Not everyone on LinkedIn has this function, but if you do, it’s definitely a tool to use in your arsenal. Go live on video and share your raw expertise to your audience automatically.

39. Post a roundup of people you admire.

If there are LinkedIn thought leaders you follow, tag them in a post and say why your audience should follow them as well.

Post a roundup of people you admire

40. Share do’s and don’ts.

Any experience you have on what to do or avoid, in your work routine or in operating tech, for example, can be worthwhile to your audience.

41. Share a screenshot.

Take a screenshot of a webinar presentation, of data, or any other glimpse of knowledge that highlights information you find enlightening.

42. Spotlight companies.

It could be your own business, a client’s business, a company’s tool that you use to succeed. Just give kudos to the organizations that you think do a great job. 

43. Speculate on the future.

Unlike making a straight forecast on what you think will happen in your industry going forward, speculating allows a little more room for input and dialogue from your audience.

44. Share your productivity hacks.

Everybody has their tricks to stay productive. And since staying productive is a daily struggle, learning news ones can definitely be helpful.

Share your productivity hacks

45. Share your regular routine.

There might be something you do every day that your audience might want to incorporate into their own routines. Let them know!

46. Praise your job, industry, or career.

If you love your job and the career path you have chosen, let your audience know why!

47. Share an obstacle you’ve overcome.

It could be recent or something from your distant past. It might not even be related to your career. But if you’ve faced adversity and overcome it, explain how the experience has defined you.

48. Comment on viral content.

If some content or topic goes viral, give your own quick take on it to be part of the conversation while audience interest is high.

49. Compare and contrast.

Give your audience leeway to draw their own conclusions on a topic by doing a compare and contrast. It’s a great way to be engaging with your content.

50. Re-share a Tweet.

You might not think content from other social media platforms would work on LinkedIn, but attaching a screenshot of a short-form piece of content such as a Tweet with your own thoughts included works wonders. 

51. Share a career milestone.

It could be the start of a new position, an anniversary at your job, a transition to another industry, or any other milestone in your career. People love a reason to celebrate.

52. Interview a team member.

Or even your team leader. Whoever it is, sharing other expertise besides your own will shake your content up and keep your audience engaged.

53. Summarize what you learned at the last event you attended.

Live events are obviously on pause, but there are plenty of webinars and other virtual events to attend these days. Share what you’ve learned from the last one you participated in and connect with others who attended by doing so.

54. Identify emerging trends.

Your audience is always looking for the next big breakthrough, regardless of the industry. If you’re seeing something gaining traction, let others know.

55. Company news or product update.

Don’t be too promotional, but any news from your company could always use a boost from its employee influencers. Put the update in your own words, it helps your company exponentially.

56. Share unspoken truths.

Some topics deserve more attention than they get. If you’ve noticed something overlooked in your industry that might benefit your peers, speak up.

Share unspoken truths

57. Make a Listicle

While similar to a top 10 list, a listicle allows for more variations on the insights, similarities and contradictions you’re pointing out on a topic. And you’re not limited to 10 points.

58. Go behind the scenes.

Don’t be afraid to give a peek behind the curtain of  the way your team operates at your organization. It makes you and your company much more approachable.

59. Make a sports reference.

If you’re a sports fan, share your love for a team or a sport that you follow to connect with like-minded fans or friendly competitors.

60. Create a persuasive post.

Persuasion is an art, particularly in sales. So if you excel at persuasive writing or can record a video showcasing your rhetorical skills, post it and impress your audience.

61. Promote your service.

Again, don’t be too promotional, but putting the benefits of your service in your own words will make your audience feel more comfortable with reaching out with questions and interest.

Promote your service

62. Comment.

Yes, commenting on other people’s posts counts as your own content. Take advantage of the engagement on bigger accounts by throwing your hat in the ring and sharing your own thoughts.

63. Ask your network to introduce themselves.

When your audience expands as your connections grow, be sure to ask any new followers to introduce themselves and make them feel welcome within your feed.

64. Ask an open-ended question.

You’re not looking for a specific answer, only whatever insights your audience might have on a broad topic.

65. Share quick tips.

Short-form writers would find quick tips useful. Simply state something that works for you and why.

66. Share a quote.

If you’ve got a favorite line from someone you admire, it helps reveal more about you if you share it and explain how it guides you and could guide others.

Share a quote

67. Create a challenge for your audience.

There’s nothing more engaging than a call to action. So don’t be afraid to challenge your audience with a prompt that gets them to respond.

68. Ask a survey-style question.

These questions are a bit more open-ended, allowing for insights from your audience that might be counterintuitive but much more informative.

69. Repurpose a blog.

If you have a catalog of blogs you’ve written in the past, break the information down into snippets of insight for quick posts that can link back to the full article in the comments section.

70. Create a multi-post post.

For those more comfortable with long-form writing, creating a full narrative in your post with a 1300 character limit can be difficult. But, you could continue your post into the comments to get the entire post up. Or stagger it with multiple posts throughout the day or week.

71. Quiz your audience.

Test your audience on your industry with a post that asks followers to answer questions. Then teach them a thing or two when you share the answer.

72. Share your core values.

Letting people know what guides your internal compass tells them what it’s like to interact with you, and what a work relationship might look like if you connect.

73. Critique.

Honest criticism of industry standards, practices, tools and anything else that defines your business is a great way to start an engaging conversation.

74. Share a conversation.

Speaking of conversation, if you get a good dialogue going, whether through post comments or even in your DMs, if you have permission, share the highlights of that discussion and how informative interactions with you and your content can be.

75. Share your resources.

You have your own unique sources of information, like a blog or YouTube channel. Why not share them with others who might also find them helpful, especially if you explain why.

76. Share a presentation.

Have slides from a recent presentation you led/attended that you can and would like to share? Make a great visual display of content by attaching it as a slideshow on LinkedIn.

77. Create a virtual event.

LinkedIn has made quite a few changes to its event function. If you’re looking to start a conversation with others in your industry on a topic that your audiences would find interesting, putting together a virtual event is the way to go. It takes a bit of effort, but here are some tips.

78. Share a PDF.

A short PDF that has valuable insights your audience could find useful can also be added as slides on LinkedIn. However, you should avoid the lengthy white paper PDFs that your followers might not have time to fully read through.

Share a PDF

79. Offer industry resources.

Similar to your own resources, there are always sources of industry reporting and analysis. For those in your audience just starting out, sharing this wealth of knowledge is always appreciated, especially if you provide your own take on the information they provide. 

80. Support part-time/unemployed peers.

Many of us know people who have had their careers affected by the pandemic. Show support for them by offering them any resources you have or experience you have that might help them during their transition.

Support part-time and unemployed peers

81. Celebrate your team.

If you’re a leader or manager, take the time to highlight the good work your team members do every day, especially during these difficult times to boost morale.

Celebrate your team

82. Show support for a political/social cause.

If you have a social issue that truly matters to you or a cause you actively support, advocating for it in your posts is a great way to highlight what you believe, spread awareness and connect with those who share your views.

Show support for a political:social cause

83. Call out for experts.

Every now and then, even experts need an expert opinion. Write a post asking for advice from your peers, or even add a selection of accounts to tag, to start a conversation with fellow thought leaders.

84. Create a poll.

A more recent function for LinkedIn users, if you’re looking for audience feedback on a topic, product or service, create a poll and get their thoughts directly.

85. Celebrate an occasion.

The occasion doesn’t have to be work-related. Letting people know about the major events in your life, from buying a home to starting a family is a great way to connect with your audience.

86. Highlight a case study.

It could be internal or external, but breaking down complex information from often lengthy case studies in a way that your audience can grasp and consume is a great way to show your expertise.

87. Write a LinkedIn article.

If you like to write long-form content, consider publishing a LinkedIn article, which has more formatting versatility and options for linking and adding images and videos.

Write a LinkedIn article

88. Record a video conversation.

Have a digital recording of a webinar or other virtual discussion with a peer or roundtable of experts in your industry (that you have permission to share of course)? That’s dynamic content.

89. Create clips from long-form video.

But why only share one long video when you can share dozens of snippets based on discussion topics? Clip out some highlights and get as much mileage out of your micro-content on LinkedIn as possible.

90. Promote company events.

As long as you add your own distinct flair and don’t simply parrot your company’s language, promoting a company event is good content for you and your organization.

Promote company events

91. Share your side-hustle.

Many of us today have side-hustles not directly related to your job or role. As long as it doesn’t compete with your current organization, people may gravitate toward you if you share your passion project.

92. Share your passions.

Maybe your weekly hikes instill commitment that you use in your daily routine. Maybe your bird watching reveals a methodical attention to detail. If your hobbies are relevant to how you operate personally and professionally, don’t hesitate to share it!

93. Share a gif.

Just like a meme, posting a relevant gif can provide some much-needed entertainment on you and your audience’s feed.

94. Share vital information during a crisis.

As we saw during the Covid-19 pandemic, sharing updates about your organization to your clients, prospects and even team members during a crisis can prove critical to maintaining communication and managing risk.

Share vital information during a crisis

95. Connect with your audience during a crisis.

Perhaps as important as sharing company updates, take the time to empathize with your audience during difficult times by asking how they are doing and providing comfort for those who may need it.

Connect with your audience during a crisis

96. Share a picture.

LinkedIn is not Instagram, but a picture of who you are and where you’ve been is a great visual way to share yourself with your audience.

97. Research and use hashtags.

Use the search function on LinkedIn to find the hashtags with the ones most relevant to your industry and with the largest following. You can find inspiration for the kinds of topics and content users are making and responding to within that hashtag.

98. Take a clip from a podcast.

An audio clip with a still background is still compelling video content. If you took part in a podcast or have an audio file worth sharing, turn it into a video and share it. 

99. React.

It could be a breaking story, an announcement that affects your industry or other major development that requires immediate insights that you can provide.

 

Some Final Resources

You’re now armed with over three months worth of content to post on LinkedIn. Still, even with all of these ideas to contemplate, you may have a few more questions on posting. So here are a few more resources to help.

When’s the best time to post on LinkedIn? According to recent findings, the best days to post content on LinkedIn are between Tuesday and Thursday, either early in the morning, lunchtime or early evening, with an additional, bonus sweet spot between 10am and 11am on Tuesday.

best time to post on LinkedIn

When’s the best time to post on LinkedIn

Want even more content and engagement ideas? How about some of the top LinkedIn strategies revealed for salespeople? Grab the slides and watch the recording of how these sellers generate more meetings monthly with top execs.

 

You may have also noticed a lot of screenshots used in this article for LinkedIn post examples come from our CEO Jake Dunlap. We highly recommend you follow him on LinkedIn for daily examples of highly engaging content that you can emulate and succeed with. And if you’re posting for a company, consider following Skaled’s LinkedIn profile as well.

 

Still have questions or looking for even more information on what to post on LinkedIn? Don’t hesitate to reach out!

Contact Skaled

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