14 Best AI Sales Tools

Modern sales practices are all about efficiency, personalization, and scalability. Generative AI (GenAI) has transformed the sales landscape, allowing businesses of all sizes to revolutionize their processes in these ways. When used in sales, the predominant focus of GenAI has been to help teams unlock predictive insights and automate and expedite time-consuming tasks to improve their productivity.

Industry-specific artificial intelligence tools like AI sales tools include tech and features targeted to improve sales and RevOps functions. Teams can now use these tools for tasks like generating meeting notes and analyzing conversion data to spot patterns. This way, salespeople can focus more time on building and nurturing buyer relationships and closing deals than on repetitive and administrative tasks.

Integrating AI into sales workflows has allowed companies to streamline their processes, optimize their buyer interactions, and drive higher conversions. This helps keep them competitive in today’s market. However, integrating AI sales tools into your workflow isn’t a one-and-done scenario. Implementing AI and Generative AI effectively and realistically is a multi-step process: 

Step 1. Understand Generative AI for Sales

Step 2. Assess Your Sales Process

Step 3. Select the Right Tools

Step 4. Integrate with Existing Systems

Step 5. Train and Onboard

Step 6. Create AI-Powered Sales Content

Step 7. Enhance Prospecting and Lead Generation

Step 8. Improve Deal-Closing Techniques

Step 9. Strengthen Customer Relationships

Step 10. Measure and Optimize Performance

As more companies embrace the digital evolution and look to AI to optimize their processes, many find themselves stuck on step 3 – selecting the right tools. Luckily, there’s a way to narrow down the seemingly endless options. 

Use Cases for AI and Sales

When it comes time to select the right AI for your organization, the endless options on the market can feel overwhelming. AI sales tools are reshaping how organizations approach every step of their sales processes. The best way to narrow down your options and choose the best tools for your team is to first identify your area of focus. Then, you can match the tools with which functionalities align.  

What AI sales tools should you be using?

GenAI tools with multiple functionalities like ChatGPT can be used across all sales roles to work more efficiently and effectively. In the case of ChatGPT, it can be used by SDRs to speed up prospect research and personalize outreach. AEs can upload recordings and notes to quickly get up to speed on account history and streamline their deal prep. Sales Managers and Leaders can also benefit from its assistance in goal tracking, onboarding, and ongoing skills development capabilities.

AI sales tools tend to have more specific use cases that fall into one or two of the following categories:

• • Lead Qualification, Generation and Prospecting 
  • Communication and Engagement Enhancement
  • Content Personalization & Touch Point Management
  • Engagement & Outreach Automation 
  • Communication Intelligence
  • Sales Forecasting
  • Revenue & Deal Intelligence 
  • Sales Coaching & Performance Analysis

Once you assess your sales process and identify the area where you would like to optimize, decide which of these categories best addresses your need. You can then narrow your search for tools down by their functionalities and capabilities.

AI Sales Augmentation

While many fear that AI is on track to replace salespeople, the truth is there are aspects of the sales process that continue to require a human touch. AI sales tools allow teams to put greater focus on those tasks by simplifying the more time-consuming ones. 

Think of AI as less of a replacement and more of a means to augment your efforts. AI augments a sales team’s ability to complete mundane and tedious tasks like research, analyzing buyer data, or predicting outcomes. Tools like the ones we’ll introduce below don’t just automate these tasks. They also provide the critical insights that are needed to make you more effective in closing deals. The result of the proper use of AI sales tools is a more informed and efficient sales process that supports and amplifies human skills as opposed to replacing them.

14 Best AI Sales Tools

Before deciding on the AI tools to add to your tech stack, it’s important to understand the distinction between generative AI and AI sales tools. 

Generative AI predominantly focuses on creating something for you or generating content. This can include anything from text and images to videos and code. Think of how you would utilize ChatGPT in sales. These tools are used to help with drafting emails, summarizing your meeting notes, and creating proposals, acting as an all-around thinking partner. They have a wide variety of applications that go beyond assisting sales teams and can be used across industries. 

AI sales tools, on the other hand, are built with the goal in mind to enhance specific aspects of the sales process. Not all AI sales tools use GenAI. They’ll often focus on enhancing sales tasks like prospecting, streamlining workflows, aggregating data, lead generation, and automating routine tasks. 

Artificial intelligence has reshaped the sales landscape, and these are some of the top AI sales tools that are leading the sales tech evolution.

1. Gong.io

Gong.io is an outbound performance optimization tool that can provide you with an in-depth analysis of your sales pipeline. It can automatically analyze all of your sales calls and interactions with prospects and customers across platforms like Microsoft Teams, Zoom, and Google Meet. Using AI-guided discovery/conversation intelligence, Gong.io provides you with key insights that can be used to refine your sales strategies and improve your revenue growth. 

Key Uses:

• • Analyze touchpoints using conversation intelligence
  • Improve your view of your sales pipeline 
  • Improve sales team productivity 
  • Create a data-driven win/loss analysis 

This is a great AI sales tool to implement if you’re looking to improve the flow of your sales process with replicable strategies. It helps to improve upon your interactions with customers to see greater success in closing deals. Gong.io allows you to make data-driven decisions to maximize your team’s effectiveness and forecast more accurately.

2. Outreach

Outreach is a cloud-based sales engagement platform that offers multichannel sequencing to automate complex sales sequences and follow-ups. It assists sellers in personalizing their interactions with buyers based on their profile and behavior. Their AI-powered workflows are designed to help sales teams work smarter and be more effective and efficient in their sales tasks to secure sustained growth. This is accomplished using AI-powered functions, including deal predictions, automated personalized email sequencing, buyer sentiment insights, and more account summary data. 

Key Uses

• • Automate complex sales sequences 
  • Generate personalized multichannel communication 
  • Analyze engagement data 
  • Predict deal outcomes 

Efficiency and data-driven decision-making are the main focuses for Outreach users. Sales teams looking to improve their sequencing, identify any weak points, and automate repetitive tasks would likely benefit from having Outreach as one of their AI sales tools.

Related Content: Modernizing B2B Prospecting: Tools and Techniques for Effective Outreach

3. Salesloft

If you’re looking for something to come in and start automating tasks for your sales team, Salesloft should be on your radar. Salesloft markets its all-in-one sales engagement platform as the “first AI-powered durable revenue engagement model.” It uses AI to automate prospecting tasks and can integrate with CRM systems to streamline your workflow. With real-time insights and engagement tracking, you can better reach your prospects with the right message at the right time. 

Key Uses: 

• • Streamline your sales process
  • Automate sales tasks 
  • Track outreach performance

Salesloft is an ideal tool to implement at an SDR and AE level to streamline and enhance outreach efforts. It has a predominant focus on optimizing prospecting efforts and centralizing customer engagement tasks and data. This makes it a great AI sales tool for improving your sales activities. 

4. Chorus.ai by ZoomInfo

ZoomInfo is an AI-powered lead generation and research tool that provides detailed information on who you should be targeting and how you can reach them. It collects business-related contact information that can be used to generate new leads and insights to help you research your potential customers. Chorus.ai is a conversation intelligence platform that can record and take meeting notes in real time, provide you post meeting summaries, and draft follow-ups. When combined with ZoomInfo, you’ll be able to optimize how you find your buyers and how you address their needs during their buyer journey. 

Key Uses: 

• • Target and engage the right prospects 
  • Analyze sales conversations using conversation intelligence
  • Have better customer interactions 
  • Improve your sales flow
  • Understand buyer behavior

The insights gained from this tool can also be used to help train sales reps. It allows you to learn from previous conversations with customers and create strategies that will help avoid snags in the future. 

Related Content: Buyer Journey Customization: Three Things Buyers Want from Modern Sales Processes

5. Clari

Clari uses AI to pull data that will give sellers a better view of their sales pipeline. Its conversational intelligence can provide personalized meeting insights, feedback on past calls, and next steps. With AI-generated health scores, you can have a clear and organized view of the statuses of each of your deals and take action where needed. Clari also pulls in data from multiple sources to help you understand your performance and accurately forecast future revenue.

Key Uses 

• • Conversation intelligence and coaching 
  • Forecasting and pipeline management 
  • Organized and focused analytics 
  • Sales engagement and prospecting

Clari can be used at every level. It can assist with conversation coaching for reps and even help sales managers monitor and identify at-risk deals. This allows them to take action before the deal is lost. This AI sales tool is great for giving a more holistic view of sales pipeline, optimizing your sales strategies, and improving forecasting abilities.

6. Regie.ai

Regie.ai is similar to other AI sales tools on this list that are used for prospecting but offer additional genAI and machine learning to optimize your sales engagement. It includes a suite of tools that will help you prioritize the right leads and tailor your outreach to their personalized pain points. It will even guide you in the next steps for which channels to contact them on and when you should reach out.

Key Uses

• • Find new customers based on your ICP
  • Automate outreach
  • Generate Personalized and relevant content
  • Optimize your touchpoints 

With content creation features and sales outreach automation, Regie.ai offers sales teams a little bit of everything when it comes to sales engagement. 

Related Content: Outreach Best Practices for SDRs

7. Drift

In early 2024, Salesloft acquired Drift, a conversational AI company with a focus on removing friction from the B2B buying experience and creating more engaging human-centered interactions. Their suite of tools can be customized to fit your needs, whether you’re looking for an AI chatbot for your website or simple GPT-suggested replies. Their hyper-intelligent chatbots learn from your website content and conversation history to capture your voice. It can also conduct contextual buying conversations. It saves your sales team time by taking on tasks like engaging with site visitors, qualifying leads, and scheduling meetings before handing them off to the seller. 

Key Uses:

• • Qualify leads
  • Provide 24/7 engagement with site visitors 
  • Conduct human-like conversations 

Inbound-focused sales teams can especially benefit from Drift’s capabilities. It streamlines your lead qualification, captures data on your qualified leads, and lets reps focus on closing high-value deals.

8. Avoma

Avoma is an AI sales meeting assistant that allows for better collaboration across teams and provides leaders with critical insights. It helps boost your meeting productivity by automating meeting tasks from scheduling, booking, and reminders to note-taking and conversation insights. Avoma automatically records your meeting, creating searchable transcripts and AI-summarized notes that can synch to your CRM. It can also build data sets that help you track trends and business signals and detect the key topics discussed, saving you time in reviewing past meetings.

Key Uses

• • Meeting scheduling, agendas, recording, and note-taking 
  • Interaction intelligence 
  • Competitor identification 
  • Topic and trend date overviews
  • Deal Health

As an AI sales tool focused more on administrative tasks, it helps that Avoma can integrate with your existing tech stack to keep everything streamlined. It is especially useful to AEs and Sales Managers looking to improve their call outcomes and maintain relationship-building standards as they scale.

9. People.ai

When it comes to deal management, People.ai is an AI sales tool that will put you on the right track to seeing revenue growth. With this tool, you can gain actionable insight into your sales activities that give you a clearer picture of your customer activities. The data it collects helps sales teams with account planning and focusing their efforts on where they are most needed. 

Key Uses

• • Capture customer activities 
  • Gain insight into accounts and opportunities 
  • SalesAI assistant 

This platform can also be used to monitor performance metrics and automate revenue-generating activities to make your sellers more efficient and effective. People.ai is a tool best suited for sales teams that want to make data-driven decisions that will improve their overall efficiency in managing deals.

10. Lavender

If your email communications are a main area of concern or you’re looking to improve upon your current email outreach strategy, Lavender is another AI sales tool at your disposal. Lavender is an AI sales email coach that helps personalize emails directly in the inbox. It even provides you feedback on your outreach email templates. This includes suggestions on how to optimize your tone, structure, and content.

Key Uses

• • Optimize email outreach templates and communication
  • Improve email personalization

SDRs and AE are often drawn to this tool the most. Lavender will help with optimizing outreach efforts by providing suggestions on everything from subject lines to content clarity to help boost open and response rates. With its free basic plan,  it can get you started on improving the effectiveness of your email communications almost immediately.

11. 6sense

6sense Revenue AI uses buyer signals to reveal sales opportunities that would otherwise go unseen to provide you with data on the accounts in the market most likely to buy. This AI sales tool will tell you what account you should be going after and provide you with the contact information for their decision-makers. When you know who you should be prioritizing and have their intent data, you can centralize your workflow and pursue accounts with greater confidence and efficiency.

Key Uses

• • Compile buyer intent data 
  • Prioritize prospects most likely to convert 

Sales teams can use 6sense to prioritize their outreach to in-market accounts based on their buying intent. Not only will this make them more efficient, but it will also put them on track to close more deals.

12. Exceed.ai

Exceed.ai is a conversational AI tool with an AI virtual assistant that assists with expediting tasks like scheduling meetings and automating engagement. It can also automate lead qualifications to help you efficiently identify the right leads to pursue. This opens up more time for moving qualified leads through your sales process and closing deals.

Key Uses

• • Lead engagement and qualification 
  • Expediting administrative tasks

When scaling, administrative tasks like scheduling meetings, sending follow-ups, and qualifying leads can become tedious and overwhelming. This is an AI sales tool that can scale with you. It helps to expedite these tasks and make your processes more efficient even as you take on more business.

13. Seamless.ai

Seamless.ai is a real-time search engine that helps you connect with your leads by finding verified phone numbers, emails, and other contact channels for your ideal customers. Its Chrome extension allows you to to pull contact data from anywhere online, which will help you find new prospects and update existing information in your CRM. Its ability to integrate with platforms like HubSpot and LinkedIn Sales Navigator allows you to keep all your contact information centralized. 

Key Uses

• • Identifying key prospects
  • Generating contact information
  • Updating existing contacts in your CRMs 

As a lead generation and research AI sales tool, Seamless.ai is ideal for SDRs looking to build strong prospecting lists faster. This way, they can focus more on making sure their outreach is targeted than on compiling contact information.

14. HubSpot Sales Hub

HubSpot Sales Hub is a CRM platform that sales teams can use to manage their entire sales process, from prospecting to closing deals. HubSpot uses AI to enhance key sales functions by generating personalized outreach emails on desktop and mobile. You can also utilize AI-powered tools on the platform to forecast future sales and score your deals to determine the likelihood that the deal will close based on the actions taken. 

Key Uses

• • Generate custom outreach emails 
  • Monitor deal status 
  • Forecast future sales

HubSpot Sales Hub has features to assist with pipeline management, internal processes, lead management, and engagement tracking. Many businesses already use their CRM, making it a great option for teams looking to consolidate their tech stack to streamline processes and improve efficiency.

Related Content: Engineering Your Sales Process for Speed Using NTENT

Benefits of AI and Sales

As the sales landscape continues to evolve, these AI sales tools will be seen as less of a competitive edge and more of an essential tool for maintaining growth. Integrating AI into your workflow doesn’t just mean automating tasks. It’s optimizing your processes wherever you can to create better buyer experiences, improve your process for efficiency, and enhance your team’s skills. 

Embracing AI in sales will give your team more time and insights to make data-driven decisions that result in more impactful interactions. These AI sales tools are reshaping the way sales teams navigate building relationships and closing deals with their buyers. Understanding your options to choose the best tools for your team is only the beginning, but it’s a step in the right direction. Effectively integrating modern tools like these will help your business create more meaningful connections, see higher conversions, and have sustained growth.