Integrate the #1 channel to connect and engage with buyers into your outbound and sales strategies.
50% of B2B buyers turn to LinkedIn as a resource when making purchasing decisions. This is the first reason why LinkedIn should be a part of your outbound and sales strategy. The second is email and phone calls do not work on their own. No matter how many emails you send or calls you make. Even if your message is relevant and personalized, you still run the risk of prospects never seeing it if you don’t find ways to stand out.
LinkedIn is the #1 channel to connect and build relationships with buyers digitally and provides a better way to cut through the noise and get in front of your target audience.
Our approach is two-fold: teaching professionals how to incorporate LinkedIn effectively into outbound while also generating inbound leads through reputation and brand building.
A few resources for developing an effective LinkedIn sales strategy
The LinkedIn Strategy Playbook
A full playbook and clips from workshops on developing your strategy, creating content, and engaging with buyers.
How to Use LinkedIn Sales Navigator for Successful Prospecting
LinkedIn Sales Navigator is a must-have for sales teams – from list building to research to engagement. These are our eight tips for how to use Sales Navigator successfully.
What should I post on LinkedIn? 99 Ideas
Content is crucial for an effective LinkedIn sales strategy. The hard part we’ve found for sellers is coming up with post ideas. They have the expertise; they just need to know how to apply it to content.